In a nation where the elderly population is growing at an unprecedented rate, the question of affordable, accessible, and dignified elder care has never been more critical. At the heart of this challenge lies a stark reality – quality elder care services have historically been limited to a privileged few. MAITYS, under the visionary leadership of Manoj Maity, is changing that forever.
With the industry-first “Pay On Demand” model and annual packages starting as low as Rs 2024/- (just Rs 169/month) – or even Rs 199 Club Membership for a year, MAITYS is breaking down financial and societal barriers that have kept millions of elders from receiving the care they truly deserve.

1. Elder Care Shouldn’t Be a Luxury

Most elder care providers in India target only the premium segment, with packages priced anywhere from Rs 20,000 to Rs 50,000 annually. But ageing is not an elite problem – it’s a universal journey. Every elderly person, whether living in a Tier 1 metro or a small town, deserves consistent medical support, companionship, emergency assistance, and emotional well-being.

MAITYS believes care is a right, not a privilege, and thus, its services are designed for the masses, not just the classes.

2. A Growing Elderly Population Deserves More Attention

India is projected to have over 350 million elderly people by 2050. Our traditional family structure is evolving, with children migrating for work and nuclear families becoming the norm. This has left many seniors isolated and unsupported.

The current ecosystem does not match this demographic shift. We need scalable, tech-enabled solutions, but they must also be financially viable for middle-class and lower-income families. MAITYS is bridging this critical gap – not with sympathy, but with smart, scalable, and affordable solutions.

3. Affordability as a Priority in Elder Care

What good is a service that people need but cannot afford? The question became the foundation of the MAITYS model. By introducing the lowest-ever annual elder care package of Rs 2024/-, MAITYS ensures that every elder – regardless of economic background, can receive care.

From medical emergency management, mental wellness, paperwork help, to doctor visits and caregiver support, the Rs 2024 package includes a suite of services that were once thought to be unaffordable. And with the Rs 199 Club Membership, even entry-level access to the ecosystem is now open to all.

4. The First-of-its-Kind ‘Pay On Demand’ Model – A Visionary Leap

The concept of “Pay On Demand” in elder care didn’t exist until Manoj Maity dared to challenge the norm. In a space where people were forced to pre-commit to heavy annual or quarterly packages, Pay On Demand offers a flexible, dignified, and economical approach.

This model lets children and families access services when they actually need them, without upfront financial pressure. It’s a relief for the middle class, a boon for the lower-income group, and a game-changing disruption in a traditionally rigid industry.

5. ElderTech — The Disruptive App That Puts Elders First

MAITYS has developed a state-of-the-art mobile application, ElderTech to deliver all services with seamless usability. The app allows:

• • Real-time booking of services

• • Monitoring of elder well-being

• • On-demand access to medical or emotional support

• • Live alerts and support for children staying far away

Unlike typical health-tech or elder care apps that focus on data or elite concierge services, ElderTech is built for mass usability – intuitive, multilingual, and accessible to both seniors and their families. It’s designed to be a digital companion, not just a tool.

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In Conclusion

MAITYS isn’t just a company — it’s a movement.

A movement to bring elder care to every home, every lane, every village, and every city. With revolutionary offerings like Pay On Demand, the Rs 2024 package, the Rs 199 Club, and the ElderTech app, MAITYS is democratizing elder care like never before.

It’s no longer about “who can afford care.”
It’s about “how can we ensure care reaches everyone.”

And that’s exactly what MAITYS is doing — with compassion, vision, and unstoppable drive.

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Join the movement. Empower your parents. Choose MAITYS.
Because every elder deserves care, and every child deserves peace of mind.